Yes, Blogger can be good for SEO, and Blogger or Blogspot websites can rank on Google when they are properly configured, useful to searchers and technically accessible to search engines.
Blogger is sometimes assumed to be weaker for SEO than WordPress because it has fewer plugins and less backend control. However, using Blogger does not automatically prevent a website from ranking.
Google evaluates pages based on factors such as content quality, relevance, crawlability, indexing, internal links, page experience and overall website authority—not simply which CMS or publishing platform you use.
This guide explains whether Blogger is good for SEO, whether Blogger websites can rank on Google, the platform's SEO strengths and limitations, and what actually helps a Blogspot site improve its search visibility.
Can Blogger Websites Rank on Google?
Yes. Blogger websites can rank in Google Search.
Blogger provides the basic technical features required for search engines to discover and understand a website, including:
- Search engine visibility controls
- Custom domains
- HTTPS
- Search descriptions
- Custom permalinks
- XML sitemaps
- Canonical URLs
- Custom redirects
- Robots controls
- Editable theme HTML
If a Blogger page is crawlable, indexable and useful to searchers, there is no platform rule preventing it from appearing in Google results.
Does Google Prefer WordPress Over Blogger?
There is no general rule that Google automatically ranks WordPress websites above Blogger websites.
WordPress has advantages for advanced SEO because plugins and server-level control make it easier to customize structured data, redirects, metadata, caching, taxonomies and other technical features.
But having more SEO tools does not automatically produce better rankings.
A fast, well-structured Blogger website with useful content can outperform a poorly optimized WordPress website.
If you are comparing the platforms more broadly, see our Blogger vs WordPress comparison.
What SEO Features Does Blogger Provide?
Blogger includes more SEO controls than many beginners realize.
Search Engine Visibility
Under Blogger Settings, you can allow search engines to discover your website by enabling:
Visible to search enginesSearch Descriptions
Blogger lets you enable a site search description and write individual search descriptions for posts.
Custom Permalinks
You can create short, descriptive URLs for posts instead of relying entirely on automatically generated URLs.
Custom Redirects
If an important URL changes, Blogger provides custom redirects so users and search engines can reach the replacement page.
Robots Controls
Blogger provides robots.txt and robots header controls, although these should only be customized when there is a genuine technical reason.
For the full configuration, see our Blogger SEO Settings: Complete Optimization Guide.
What Actually Helps a Blogger Website Rank?
The platform itself is only one part of SEO. Your content and website structure matter much more.
Important factors include:
- Publishing useful content that matches search intent
- Using clear titles and headings
- Writing descriptive URLs
- Building internal links between related articles
- Making pages crawlable and indexable
- Using correct canonical URLs
- Optimizing images
- Providing a good mobile experience
- Improving page speed
- Earning relevant backlinks and mentions
SEO is therefore much broader than simply changing settings inside Blogger.
Does Blogger Have Good Technical SEO?
For ordinary blogs and content-focused websites, Blogger can provide a solid technical foundation.
Blogger automatically handles many infrastructure tasks that site owners would otherwise manage themselves, while custom themes can control page structure, headings, canonical tags, structured data and responsive layouts.
However, the quality of the Blogger template matters.
An outdated or poorly coded theme may introduce:
- Incorrect heading structure
- Duplicate canonical tags
- Slow scripts
- Poor mobile layouts
- Invalid structured data
- Broken navigation
A professionally coded responsive Blogger template can avoid many of these issues.
Blogger SEO Limitations
Blogger can rank well, but it does have limitations compared with a fully self-hosted CMS.
These include:
- No traditional SEO plugin ecosystem
- Limited server-level control
- Less flexibility for complex URL structures
- Limited custom content types
- Advanced technical SEO may require template coding
- Large or highly complex websites can be harder to manage
These limitations become more important for very large websites, complex e-commerce stores or projects requiring advanced backend customization.
For a blog, tutorial site, magazine, portfolio or straightforward business website, they may not be significant.
Is a Custom Domain Better for Blogger SEO?
A custom domain does not automatically increase rankings, but it provides a professional address that you control and can use consistently over the long term.
Instead of:
yourwebsite.blogspot.comyou can use:
www.yourwebsite.comThis can strengthen branding and makes it easier to keep the same domain if your website strategy changes later.
If you have not connected one yet, follow our Blogger custom domain setup guide.
Does Blogger Have a Sitemap for Google?
Yes. Blogger automatically creates XML sitemaps that help search engines discover published content.
The main post sitemap is normally:
https://www.example.com/sitemap.xmlStatic pages can also use:
https://www.example.com/sitemap-pages.xmlYou can submit these through Google Search Console.
See our Blogger sitemap submission guide for the complete process.
Why Is My Blogger Website Not Ranking?
If your Blogger site does not appear in Google or receives very little organic traffic, the platform itself may not be the problem.
Common causes include:
- Search engine visibility is disabled.
- Pages have not been indexed yet.
- The content does not match search intent.
- Articles target extremely competitive keywords.
- The website has weak internal linking.
- Pages contain thin or repetitive content.
- The theme has technical SEO problems.
- Google has selected a different canonical URL.
- The site has very little authority or few relevant backlinks.
Use Google Search Console to distinguish an indexing problem from a ranking problem.
Indexing vs Ranking: Know the Difference
These two concepts are often confused.
Indexing means Google has added your page to its search index.
Ranking refers to where that indexed page appears for a particular search query.
A page can therefore be successfully indexed but still rank very low because:
- The query is competitive.
- The page does not satisfy search intent strongly enough.
- Competitors provide more useful content.
- The website lacks authority.
Submitting a sitemap or requesting indexing does not guarantee high rankings.
How to Improve Blogger SEO and Google Rankings
- Enable Visible to search engines.
- Connect the site to Google Search Console.
- Submit Blogger's XML sitemap.
- Use a fast, mobile-responsive template.
- Write useful content around clear search intent.
- Use concise SEO-friendly titles.
- Create readable custom permalinks.
- Use logical H2 and H3 headings.
- Add descriptive image alt text.
- Build contextual internal links.
- Check canonical URLs and indexing.
- Update older articles when information becomes outdated.
- Earn relevant backlinks naturally over time.
Questions About Blogger SEO and Google Rankings
Is Blogger good for SEO?
Yes. Blogger includes the essential features needed for SEO, including search engine visibility, search descriptions, custom URLs, redirects, sitemaps, HTTPS and editable theme code. Good rankings still depend on content quality and overall optimization.
Can Blogger websites rank on Google?
Yes. Blogger and Blogspot websites can appear and rank in Google Search when their pages are crawlable, indexable, relevant and useful to searchers.
Does Google prefer WordPress over Blogger?
Google does not automatically rank a page higher simply because it uses WordPress. WordPress provides more advanced SEO tools, but Blogger pages can still rank competitively when properly optimized.
Is Blogspot bad for SEO?
No. Using a Blogspot address does not automatically prevent ranking. A custom domain can provide stronger branding, but search performance still depends primarily on the quality and technical accessibility of the website.
Why is my Blogger site not showing on Google?
Check that Visible to search engines is enabled, the page is indexable, the sitemap is accessible and Google Search Console does not report a crawling or canonical problem.
Do I need an SEO plugin for Blogger?
No. Blogger does not use WordPress-style SEO plugins. Many important SEO elements are handled through Blogger settings, your template and the way you structure and optimize your content.
Can a free Blogger site rank on Google?
Yes. A Blogger website using a free Blogspot address can rank on Google. A custom domain is useful for branding and long-term ownership of your web address, but it is not a requirement for indexing or ranking.
Final Verdict: Is Blogger Good Enough for SEO?
Yes. Blogger is capable of ranking on Google and provides enough SEO functionality for many blogs, tutorial sites, magazines, portfolios and small business websites.
Its main disadvantage is not that Google dislikes Blogger. The limitation is that Blogger provides less advanced technical control and extensibility than platforms such as self-hosted WordPress.
For most content-focused websites, however, the bigger ranking factors will be your content quality, search intent, internal linking, indexing, website structure, performance and authority.
Choosing Blogger does not stop you from ranking. Poor SEO does.