How to Create SEO-Friendly URLs in Blogger

An SEO-friendly Blogger URL should be short, descriptive and easy for both visitors and search engines to understand.

Blogger automatically creates a permalink from your post title, but you can also choose a Custom Permalink before publishing when you want a cleaner or more focused URL.

This guide explains how to create SEO-friendly URLs in Blogger, how custom permalinks work, what words to include, which URL parts Blogger controls and what to do if you need to change an already published URL.

What Is a Blogger Permalink?

A permalink is the permanent URL used for an individual Blogger post.

A typical Blogger post URL looks like:

https://www.example.com/2026/09/seo-friendly-urls-blogger.html

The URL contains:

• Your domain
• The publication year
• The publication month
• The post slug
• The .html ending

The part you normally customize is the post slug:

seo-friendly-urls-blogger

Automatic vs Custom Permalink in Blogger

When creating a post, Blogger can generate the URL automatically from the title.

For example, a title such as:

How to Create SEO-Friendly URLs in Blogger

may produce something similar to:

how-to-create-seo-friendly-urls-in-blogger.html

You can instead choose a shorter custom permalink:

seo-friendly-urls-blogger.html

Both can work, but a concise custom slug can be easier to read and share.

How to Create a Custom Permalink in Blogger

Before publishing your post:

1. Open Blogger.
2. Create or edit a draft post.
3. Open Post settings.
4. Select Permalink.
5. Choose Custom Permalink.
6. Enter your preferred slug.
7. Save or publish the post.

For example, enter:

seo-friendly-urls-blogger

rather than the complete URL.

Blogger will automatically add the domain, year/month folders and .html.

What Makes a Blogger URL SEO-Friendly?

A good Blogger permalink should clearly communicate the page topic.

For example:

Good:

/2026/09/blogger-seo-settings.html

Less useful:

/2026/09/post123-new-final-update-best-guide.html

SEO-friendly URLs should generally be:

• Descriptive
• Readable
• Relatively short
• Relevant to the page topic
• Stable over time

Use Important Words Naturally in the URL

Your permalink can include the main topic of the article when it reads naturally.

For a post titled:

How to Improve Blogger Page Speed

a useful permalink would be:

improve-blogger-page-speed

This is clearer than:

blogger-tips-2026-best-speed-guide-tutorial

You do not need to include every secondary keyword in the URL.

Use Hyphens Between Words

Use hyphens to separate words in Blogger custom permalinks.

Recommended:

blogger-image-seo

Avoid:

bloggerimageseo

or unnecessarily complicated separators.

Hyphenated words make the URL easier for people to read.

Avoid Unnecessary Words in Blogger URLs

You can often remove filler words when they are not needed to understand the topic.

For example:

how-to-add-a-meta-description-in-blogger

could be shortened to:

add-meta-description-blogger

Both are understandable, but the second version is shorter while preserving the topic.

Do not shorten URLs so aggressively that they become unclear.

Avoid Dates Inside the Custom Slug Unless Necessary

Blogger already includes the publication year and month in standard post URLs.

For example:

/2026/09/blogger-seo-settings.html

There is usually no need to create:

/2026/09/blogger-seo-settings-2026.html

unless the year is genuinely important to the article topic.

A date-free slug also makes it easier to update evergreen content later without creating a URL that looks unnecessarily outdated.

Can You Remove the Year and Month From Blogger URLs?

For standard Blogger posts, the normal permalink structure includes:

/year/month/post-slug.html

Blogger does not provide a normal post setting for removing the year/month folders or the .html ending.

For example:

https://www.example.com/2026/09/example-post.html

is a normal Blogger URL structure.

You do not need to remove these parts for the URL to be SEO-friendly.

Are Blogger Date URLs Bad for SEO?

No. Having the year and month in a Blogger post URL does not automatically make the page bad for SEO.

Search engines can crawl and index URLs containing dates.

More important factors include:

• Useful content
• Correct canonical URLs
• Internal linking
• Search intent
• Page quality
• Crawlability and indexing

Do not attempt risky template hacks simply to remove Blogger's normal date structure.

Choose the Permalink Before Publishing

The best time to configure a custom permalink is before the article is first published.

This avoids changing a URL that may already have:

• Been indexed by Google
• Received backlinks
• Been shared on social media
• Been linked from other articles

Include permalink selection in your normal publishing workflow rather than treating it as something to fix after publication.

Can You Change a Published Blogger URL?

A published Blogger permalink is normally locked in the post editor.

If you genuinely need to change it, Blogger users can revert the post to draft, choose a new custom permalink and publish it again.

However, changing a live URL creates a new address.

If the old URL has already been indexed or linked externally, you should redirect it to the new URL.

Do not change established URLs merely to make them slightly shorter.

How to Redirect an Old Blogger URL

If an important post URL changes, go to:

Blogger → Settings → Errors and redirects → Custom redirects

Add the old path and its new destination.

For example:

From:
2026/09/old-blogger-url.html

To:
2026/09/new-blogger-url.html

If the change is permanent, enable the Permanent option.

This helps visitors and search engines reach the replacement page instead of receiving a 404 error.

Don't Change URLs Just Because the Title Changes

Your article title and URL do not need to match word for word.

For example, you might update:

Blogger SEO Settings: Complete Optimization Guide

to:

Blogger SEO Settings: Complete Optimization Guide for 2027

while keeping the existing URL:

/blogger-seo-settings.html

Keeping an established URL stable is usually better than changing it every time you refresh a title.

Avoid Creating Multiple URLs for the Same Content

Link consistently to the clean canonical post URL.

For example, prefer:

https://www.example.com/2026/09/post.html

rather than intentionally creating internal links to alternate variations such as:

https://www.example.com/2026/09/post.html?m=1

Your sitemap and internal links should generally use the canonical version.

For more information about Blogger mobile URL parameters, see our Blogger ?m=1 URL guide.

Use the Same URL Consistently in Internal Links

Once you publish a post, use its preferred canonical URL throughout your website.

Internal links should point directly to the final destination instead of unnecessary redirects.

For example:

<a href="/2026/09/blogger-seo-settings.html">Blogger SEO Settings</a>

is better than intentionally linking to an old URL that immediately redirects elsewhere.

Consistent internal linking makes your site easier to crawl and maintain.

Check the Canonical URL After Publishing

After publishing an important Blogger post, check the page source and search for:

rel="canonical"

The canonical should normally point to the clean final URL of the article.

You can also inspect the page in Google Search Console and compare:

• User-declared canonical
• Google-selected canonical

For the wider technical setup, see our complete Blogger SEO settings guide.

Examples of SEO-Friendly Blogger URLs

Article	Recommended Slug
How to Add Meta Description in Blogger	add-meta-description-blogger
How to Improve Blogger Page Speed	improve-blogger-page-speed
How to Optimize Blogger Images for SEO	optimize-blogger-images-seo
How to Connect Blogger to Google Search Console	connect-blogger-google-search-console
How to Add Robots.txt in Blogger	add-robots-txt-blogger

Blogger SEO-Friendly URL Checklist

1. Choose the permalink before publishing.
2. Use a short descriptive slug.
3. Include the main topic naturally.
4. Separate words with hyphens.
5. Remove unnecessary filler words.
6. Avoid unnecessary dates in the custom slug.
7. Do not worry about Blogger's normal year/month folders.
8. Keep established URLs stable whenever possible.
9. Redirect old URLs when a change is unavoidable.
10. Use the canonical URL consistently in internal links.
11. Check canonicalization after publishing.

Questions About Blogger SEO-Friendly URLs

How do I create a custom URL in Blogger?

While editing a draft post, open Post settings → Permalink, choose Custom Permalink, enter your preferred slug and then save or publish the article.

What is a good Blogger permalink?

A good permalink is short, descriptive and relevant to the page topic. Use readable words separated by hyphens and avoid unnecessary filler or keyword repetition.

Can I remove the year and month from Blogger URLs?

Standard Blogger post URLs include the year and month as part of their normal structure. Blogger does not provide a normal post setting for removing those folders.

Is .html bad for Blogger SEO?

No. Blogger's .html ending is part of its normal post URL structure and does not prevent pages from ranking in Google.

Can I change a Blogger permalink after publishing?

You can revert a post to draft and change its custom permalink, but doing so changes the live URL. If the old URL is already indexed or linked, create a permanent redirect to the new address.

Should my Blogger URL contain the main keyword?

Use words that clearly describe the page topic. The main search phrase can appear naturally when appropriate, but there is no need to stuff multiple related keywords into the URL.

Should I change old Blogger URLs to make them shorter?

Usually not. If an established URL works correctly and has already been indexed or linked, the small benefit of making it shorter usually does not justify changing it unnecessarily.

Final Recommendation

Create the Blogger permalink as part of your publishing workflow, ideally before the article goes live.

Use a concise slug that accurately identifies the topic, separate words with hyphens and avoid unnecessary filler or keyword repetition.

Do not worry about Blogger's standard year/month folders or .html ending. They are normal parts of the Blogger URL structure and do not need to be removed for SEO.

The most important URL practice is consistency: choose a clean descriptive permalink once, publish it, link to that canonical URL and avoid changing it unnecessarily later.