How to Create Categories in Blogger Using Labels

Learn how to create categories in Blogger using Labels, organize posts, create category URLs, add categories to navigation and avoid common mistakes.

Blogger does not use a separate WordPress-style category system. Instead, Blogger uses Labels to organize posts into topics and create category-style pages.

For example, you can create labels such as SEO, Blogger Tips, Blogger Widgets or Documentation. When visitors open a label, Blogger displays the posts assigned to that label.

This guide explains how to create categories in Blogger using Labels, organize existing posts, find category URLs, add categories to your menu and avoid creating too many unnecessary labels.

How to create categories in Blogger using labels and organize posts

Does Blogger Have Categories?

Blogger does not provide a separate feature called Categories in the same way some other publishing platforms do.

Instead, you categorize Blogger posts using:

Labels

A label can represent a main content category, topic or tag.

For example, a Blogger tutorial website might use:

  • Blogger Basics
  • SEO
  • Blogger Tips
  • Blogger Widgets
  • Customization
  • E-commerce
  • Documentation

When several posts share the same label, Blogger automatically provides a page that lists those posts together.

How to Create a Category in Blogger

You do not need to create a category page manually first.

Instead, create the category by assigning a label to a post.

  1. Sign in to Blogger.
  2. Open Posts.
  3. Create a new post or edit an existing one.
  4. Open Labels in the post settings.
  5. Enter the category name.
  6. Save or publish the post.

For this website, for example, this article uses:

Blogger Tips

Once the article is published with that label, Blogger can display it through the Blogger Tips label page.

What Is the Blogger Category URL?

Blogger label pages normally use a URL structure similar to:

https://example.blogspot.com/search/label/Category

With a custom domain, it may look like:

https://www.example.com/search/label/Category

For a label containing a space, the URL may appear encoded.

For example, the Blogger Tips category on this site is:

https://blog.bloggertheme9.com/search/label/Blogger%20Tips

You can use this URL in menus, category cards, sidebars and other internal navigation.

How to Add Existing Posts to a Blogger Category

You can categorize posts that have already been published.

Open the post and add the appropriate label under:

Post settings → Labels

For example, if you have published articles about:

  • Creating Blogger categories
  • Scheduling Blogger posts
  • Adding navigation menus
  • Changing a Blogger favicon

you could assign them the:

Blogger Tips

label.

After updating the posts, they can appear together on that label page.

Can a Blogger Post Have More Than One Label?

Yes. Blogger allows a post to have multiple labels.

For example, a tutorial about improving Blogger images might logically relate to:

SEO
Blogger Tips

However, that does not mean every post should receive many labels.

Use additional labels only when they represent meaningful content groups that you intend to maintain.

For a well-structured tutorial website, one primary topical label is often enough, with a second label added only when it genuinely improves organization.

Categories vs Tags in Blogger

Blogger technically uses Labels for both purposes, but you can decide how you want to structure them.

For example:

Type Example Purpose
Main category SEO Groups major SEO tutorials
Main category Blogger Tips Groups practical Blogger tips
Main category Blogger Widgets Groups widget and gadget tutorials
Specific topic Google Search Console Could group a narrower set of related posts

For most Blogger sites, keeping the label structure relatively simple makes navigation easier to maintain.

How Many Blogger Categories Should You Create?

There is no ideal number that applies to every website.

The better approach is to create categories around topics for which you expect to publish multiple useful articles.

Avoid creating labels for:

  • Every small keyword variation
  • One-off phrases
  • Years unless they are genuinely useful
  • Individual article titles
  • Minor synonyms of an existing category

For example, you probably do not need separate labels for:

Blogger SEO
SEO Blogger
Blogspot SEO
SEO Tips
Blogger SEO Tips

A single well-defined:

SEO

category is much cleaner.

How to Add Blogger Categories to Your Menu

Once a label contains published articles, copy its label URL and use it in your website navigation.

For example:

Blogger Tips
https://blog.bloggertheme9.com/search/label/Blogger%20Tips

You can add category URLs to:

  • Main navigation
  • Homepage category cards
  • Sidebar links
  • Footer navigation
  • Custom HTML menus

Use normal crawlable links such as:

<a href="/search/label/Blogger%20Tips">Blogger Tips</a>

A clear category structure also helps visitors discover related articles without relying only on website search.

How to Add the Labels Gadget in Blogger

Blogger also includes a built-in Labels gadget.

Go to:

Blogger → Layout → Add a Gadget → Labels

Depending on your theme and available options, you can use the gadget to display labels in a sidebar or another widget area.

This can be useful when you want visitors to browse your main topics directly.

If your custom theme already has a professional category menu, you may not need to display the standard Labels gadget as well.

Don't Use Static Pages as Blogger Categories

A common mistake is creating static Blogger Pages named:

SEO
Tutorials
Tips
Widgets

and expecting Blogger to automatically place matching posts inside them.

Static Pages are better suited to standalone content such as:

  • About
  • Contact
  • Privacy Policy
  • Services

For automatically grouping posts by topic, use Labels and link to the generated label URL.

Should Blogger Label Pages Be Indexed by Google?

This depends on your site's SEO configuration and how useful your label pages are.

Many Blogger configurations treat search and label archive pages differently from individual posts because those archive pages largely summarize content already available on the post URLs.

You should not change Blogger robots settings merely because you created categories.

Your individual articles remain the primary pages you normally want Google to crawl, understand and rank.

For the wider setup, see our complete Blogger SEO settings guide.

Use Consistent Category Names

Choose a label name once and use it consistently.

For example, do not alternate between:

Blogger Widget
Blogger Widgets
Widgets
Blogspot Widgets

if all four are intended to represent the same category.

Instead, choose one:

Blogger Widgets

and use that exact label across relevant articles.

This keeps your label pages, navigation and internal linking much cleaner.

Plan Categories Before Publishing Many Posts

A simple category plan prevents your Blogger site from accumulating dozens of overlapping labels.

For example, the main tutorial categories on a Blogger resource site could be:

  • Blogger Basics
  • SEO
  • Blogger Tips
  • Blogger Widgets
  • Customization
  • Questions
  • E-commerce
  • Documentation

New articles can then be assigned to the most appropriate existing category instead of creating a new label for every post.

Blogger Categories and Labels Checklist

  1. Plan a small set of meaningful categories.
  2. Use Blogger Labels to create those categories.
  3. Assign the correct label before publishing.
  4. Use consistent capitalization and spelling.
  5. Avoid unnecessary duplicate labels.
  6. Use the generated label URL for category navigation.
  7. Add important categories to your homepage or menu.
  8. Use the Labels gadget only when it improves navigation.
  9. Do not create static Pages merely to group posts manually.
  10. Keep individual post URLs as the primary destinations for each article.

When creating new articles, also choose a clean permalink before publishing. See our guide to SEO-friendly Blogger URLs.

Questions About Blogger Categories and Labels

How do I create categories in Blogger?

Create categories by adding Labels to your posts. Posts sharing the same label are automatically grouped on that label's Blogger page.

Are Blogger Labels the same as categories?

Blogger does not have a separate category feature, so Labels are commonly used to create category-style content groups.

What is a Blogger label URL?

A label URL normally follows the format /search/label/LabelName and displays posts assigned to that label.

Can I add more than one label to a Blogger post?

Yes. Blogger supports multiple labels per post, but you should use only labels that represent meaningful content groups.

How do I add Blogger categories to my menu?

Copy the URL of the relevant Blogger label page and add it as a normal link in your theme navigation, category section or menu widget.

Should I create Pages for Blogger categories?

Usually no. Static Pages are intended for standalone content. Use Blogger Labels when you want multiple posts to be grouped automatically by topic.

Final Recommendation

Use Blogger Labels as a simple category system instead of creating dozens of static pages or overlapping tags.

Choose a small number of meaningful categories, assign posts consistently and link the generated label pages from places where they help visitors browse your website.

For example, this article creates the Blogger Tips category. Future tutorials about navigation, scheduling posts, internal linking and other practical Blogger features can use the same label.

A simple, consistent category structure is easier for visitors to navigate and much easier for you to maintain as your Blogger site grows.

Nikz Naveed is the founder and lead developer of BloggerTheme9, creating professional Blogger templates and custom websites since 2013. With more than a decade of hands-on experience in front-end web development, he specializes in building responsive, fast-loading and SEO-friendly websites for businesses, creators, publishers and online stores. His work covers Blogger template development, custom business websites, e-commerce stores, landing pages, UI/UX design, HTML, CSS, JavaScript, jQuery, XML, SEO, website performance optimization, hosting and DNS management. Through BloggerTheme9, Nikz has developed dozens of premium and free Blogger templates across business, magazine, portfolio, real estate, e-commerce and other niches, along with many custom-designed Blogger websites for clients. He also works on broader custom website projects through Craft-Site, helping businesses create professional, mobile-friendly websites focused on usability, credibility and growth.