Internal linking in Blogger means linking one page or post on your website to another relevant page on the same website.
Good internal links help visitors discover related content, make your site easier to navigate and help search engines understand how your articles and categories are connected.
This guide explains how to improve internal linking in Blogger using contextual links, descriptive anchor text, Labels, navigation, related posts and a simple workflow you can follow whenever you publish a new article.
What Is an Internal Link?
An internal link points from one page on your website to another page on the same website.
For example:
<a href="https://blog.bloggertheme9.com/2026/09/blogger-seo-settings.html">Blogger SEO settings</a>This connects the current article to another relevant Blogger guide.
Internal links can appear in:
- Article paragraphs
- Navigation menus
- Category pages
- Related Posts sections
- Sidebars
- Footer links
The most valuable links are usually those that genuinely help the reader continue to relevant information.
Why Internal Linking Matters in Blogger
A good internal-link structure can help:
- Visitors discover related articles.
- Search engines find important pages.
- Explain relationships between topics.
- Reduce isolated or orphan posts.
- Strengthen category and topic structure.
- Direct attention toward important guides.
Internal linking should primarily make your website easier to use. SEO benefits follow naturally from a clear site structure.
1. Add Contextual Links Inside Your Articles
Contextual links are links placed naturally inside the article text.
For example:
If your posts are not appearing in Search, see our Blogger indexing troubleshooting guide.The link appears exactly where the related subject is being discussed.
This is generally more useful than adding a large unrelated list of links at the bottom of every article.
For most Blogger tutorials, approximately 2–4 genuinely useful contextual internal links is a reasonable starting point. Add more only when the article naturally requires them.
2. Use Descriptive Anchor Text
The clickable words in a link are called anchor text.
Prefer descriptive wording such as:
Blogger SEO settings guideinstead of vague text such as:
click hereFor example:
<a href="/2026/09/blogger-seo-settings.html">
Blogger SEO settings guide
</a>The anchor tells visitors what they should expect after clicking.
Keep anchor text natural rather than forcing the exact same keyword into every internal link.
3. Link to Relevant Articles, Not Random Pages
Internal links should make sense in context.
For example, an article about Blogger indexing could naturally link to:
- Google Search Console setup
- Blogger sitemap submission
- Crawled – currently not indexed
- Blogger SEO settings
It would make less sense to insert a link to a restaurant Blogger template simply because you want another internal link.
Relevance is more important than link quantity.
4. Link New Posts to Older Relevant Posts
When publishing a new article, look for older guides that provide useful background information.
For example, this internal-linking article can naturally reference our Blogger categories and Labels guide.
This gives the new article immediate connections to existing parts of the website.
5. Add Links From Older Posts to New Articles
This step is frequently forgotten.
After publishing a useful new article, find two or three older posts where the new guide is relevant and add a link back to it.
For example, after publishing a guide about optimizing Blogger images, older articles about:
- Page speed
- SEO settings
- Mobile responsiveness
could contain a natural link to the image-optimization guide.
This creates connections in both directions instead of allowing every new article to remain at the edge of your site structure.
6. Avoid Orphan Blogger Posts
An orphan page is a page that has few or no internal links pointing to it.
A published article should ideally be reachable through one or more of these paths:
- Homepage
- Label/category page
- Another relevant post
- Related Posts
- Navigation or resource section
If an important post can only be found by knowing its exact URL, improve its internal connections.
7. Use Blogger Labels to Build Topic Hubs
Blogger Labels automatically group posts into topic pages.
For example:
/search/label/Blogger%20Tips
/search/label/Blogger%20Widgets
/search/label/SEOThese pages give visitors a way to browse related articles from the same category.
Use a small number of consistent Labels instead of creating dozens of overlapping categories.
For the full setup, see our guide to creating Blogger categories using Labels.
8. Use Related Posts as Supporting Internal Links
A Related Posts section can automatically connect articles from the same category.
For example, an article under:
Blogger Widgetscould recommend other Blogger Widgets articles at the end of the post.
This is useful for discovery, but Related Posts should supplement contextual links rather than replace them.
See our Blogger Related Posts widget guide.
9. Keep Important Pages Within Easy Reach
Your most important sections should not require visitors to click through many unrelated pages.
A simple structure might look like:
Homepage
↓
Blogger Tips
↓
Internal Linking Guideor:
Homepage
↓
SEO
↓
Blogger SEO SettingsClear navigation and category links make the site easier to understand for both visitors and crawlers.
10. Link Directly to the Final URL
Avoid intentionally linking to an old URL that immediately redirects to another page.
Prefer:
Current canonical URL
→ Final articlerather than:
Old URL
→ Redirect
→ Final articleWhen you update a permalink or create a redirect, update important internal links to point directly to the final destination.
For URL planning, see our SEO-friendly Blogger URL guide.
11. Don't Overuse Exact-Match Anchor Text
You do not need every link to an article to use exactly the same wording.
For example, links to the same SEO article might naturally use:
Blogger SEO settings
complete Blogger SEO guide
configure Blogger for Google SearchUse wording that fits the surrounding sentence.
Internal linking should read naturally for humans rather than looking like a repeated keyword pattern.
12. Fix Broken Internal Links
Old Blogger websites often accumulate links pointing to:
- Deleted posts
- Changed permalinks
- Old static pages
- Incorrect URLs
Click important internal links periodically and make sure they still reach the intended destination.
If an old page has permanently moved, create a suitable redirect and update important links to use the current URL.
13. Don't Link Every Mention of the Same Keyword
If an article mentions “Blogger SEO” fifteen times, you do not need fifteen links to the same SEO guide.
Usually one strong contextual link in the most useful location is enough.
Excessive repeated linking can make the article harder to read without providing additional navigational value.
A Simple Internal Linking Workflow for Every New Post
Before publishing a new Blogger article:
- Choose its correct Label.
- Add 2–4 useful contextual links to existing articles.
- Publish the new article.
- Find 2–3 older relevant posts.
- Add links from those older posts to the new article.
- Confirm the post appears under its Label page.
- Include it in Related Posts where appropriate.
This simple process prevents useful articles from becoming isolated as your site grows.
Internal Linking Structure Example
For a Blogger SEO topic cluster, your links could look like:
Blogger SEO Settings
↓
Connect Blogger to Search Console
↓
Submit Blogger Sitemap
↓
Fix Crawled – Currently Not Indexed
↓
Fix Blogger Posts Not Showing in GoogleEach article should still stand on its own, but relevant guides can link naturally to the next useful resource.
This creates a much clearer topic structure than publishing several disconnected articles.
Blogger Internal Linking Checklist
- Add contextual links inside articles.
- Use descriptive anchor text.
- Link only to genuinely relevant pages.
- Link new articles to useful older posts.
- Add links from older posts to important new articles.
- Avoid orphan posts.
- Use consistent Blogger Labels.
- Use Related Posts as supporting navigation.
- Link directly to canonical final URLs.
- Fix broken internal links.
- Avoid excessive repeated links.
- Keep important articles easy to reach.
Questions About Internal Linking in Blogger
What is internal linking in Blogger?
Internal linking means linking one Blogger page or post to another relevant page on the same website.
How many internal links should I add to a Blogger post?
There is no fixed number. For a normal tutorial, a few highly relevant contextual links are usually more useful than adding many unnecessary links.
What anchor text should I use for internal links?
Use concise descriptive wording that tells readers what the destination page is about. Avoid relying repeatedly on vague text such as “click here.”
Do Blogger Labels count as internal links?
Yes. Label pages connect visitors to groups of posts sharing the same category and can form part of your site's internal navigation structure.
Do Related Posts help internal linking?
Yes. A relevant Related Posts section creates additional links between connected articles, but it should supplement contextual links inside the content.
What is an orphan post in Blogger?
An orphan post has few or no internal links pointing to it. Important articles should be reachable through relevant posts, categories, navigation or other useful site sections.
Final Recommendation
Internal linking works best when it follows the way visitors naturally explore a topic.
Link related Blogger tutorials together using descriptive anchors, organize articles with consistent Labels and update older posts whenever you publish an important new guide.
Do not add links simply to increase the number of links on a page. Each internal link should have a clear reason for being there.
A strong Blogger internal-link structure connects useful content into clear topic groups instead of leaving each article isolated.